9 Oct 11 - Jami
Hi Ladies, here's my first draft.
- have done the abstract, intro, current state and key challenges.
- 2 pages completed.


Remember to let me have your drafts by this friday so that I can work on it next weekend.
Thanks
Jami




7 Oct 11 - Jami
Here's what I think should be the headings for the paper.... Please let me know if ok.
Yup I think it is fine - Steph

1) Abstract

...

2) Keywords
Singapore, arts, museums, children, programming.. (etc)

(part 3 to 5 I will do it - this is how I will break it down for now.. may change later...)
3) Introduction (1/4 Page – Jami)
- importance of art - why should we bother? Why should the government/society care?
- Why we choose to target children for this paper

4) Current State of Art in Singapore (1/2 to ¾ Page – Jami)

- current status of art awareness/involvement (focusing on museums)
- In terms of spaces, the government has already focussed heavily on providing arts spaces in the last decade; these spaces must be complemented with cultivation of a creative heartware (Chang & Wee, 2003)
- What has been done so far in terms of innovative outreach activities?
- What are the positive outcomes?

5) Key Challenges in Promotion of Art (focus on museum? (3/4 Page - Jami)
- lack of heartware not hardware
- poor/lack of participation/lack of interest
- lack of awareness (limited publicity )
- Not sure if we have the right people to promote... (training)
- Quality of programmes must be there...(tailored to children, with the children in mind)
(listing not completed yet...please add on)

6) Proposals on how museums can promote appreciation of arts - what areas can be explored...

i) Programming (2 to 3 Page) - Steph can do this? ok-steph
- How to design programmes that appeal to children.. Providing context is important! This is what is lacking in our exhibitions
- what kind of exhibition to bring in? What kind of spaces will attract children? Explorative, colourful, vibrant... etc
(example, revamping galleries to be more interactive to engage children, enhancing the collections and artfacts/artworks)
- Can talk about student ambassadors here...
- the balance between entertaining and educational in the programmes offered...

ii) Outreach/Marketing (2 to 3 page) - Myra can do this?
- Local and International Outreaches- actual concrete examples to support point.
- Schools - Instead of bring children to the museums... (in terms of exhibition and art) curators can think of how to bring the “museum” to them! For example... mobile vehicle to go round the schools...
- How to market the museums/arts... through traditional media (newspaper, TV, on the bus, MRT, underground MRT walkways, shopping malls, places of attraction like th zoo etc) and new media (eg social media) Website / emails - What kinds of information should it put up on its websites?
Using social media, mobile technology, creative apps for smart phones to target parents...
http://www.schoolsliaison.org.uk/kids/preload.htm
- Participatory social media is very useful - e.g. kids giving comments on how much they enjoyed that particular event/activity so as to encourage other kids to sign up, either through tweets, social bookmarking (e.g. Delicious), blogs,or even websites that allow ratings.
Enhancing content in traditional media? Eg Okto Channel.. can start a series of 101s of Arts and Children… like a 2 minute video… produced by the children… have a competition of sorts

iii) Partnerships/Collaborations (not sure if you want this??) -Myra can do this? - I will add to this too - Steph
- Collaborative spaces – work with schools? This can be woven into physical or digital too.
- Museum can supplementing the current school curiculum with high quality instruction and programmes catered to children
- Faciliate co-curricular activities and enrichment programmes, help coordinate partnership with related agencies and industry experts.

7) Other Issues to Consider (1/2 page) - Steph can do this? ok-steph
Would controversy draw in the crowds? This may apply to young adults or adults but not so much children right? Parents will be too afraid for their children.
- Where then do we draw the line - what is acceptable for children, what is not? Nudity, violence.... the censorship issue comes into play.
- Information overload - again how much outreach is too much
- How to make the study/learning of art valuable to a child's wellbeing? Can parents or teachers buy into the value of art

(conclusion to be done last by me)
8) Conclusion (1/2 Page):
still depends on people – unless their attitudes change, if the heartware is not stirred then cannot force them to appreciate – perhaps societal attitudes towards art much change first


Thanks
Jami






More comments - 6 Oct


Here are more of my thoughts:

Our focus is on Primary School Children , so our outreach activities have to be geared towards them. (Mra - are you ok with this? Jami and I discussed this on Tues)
Then again these children are too young to go to museums alone, so reaching out to kids also means reaching out to parents (and even teachers), so we have to clarify this point.

Again we should highlight the innovative ideas (our own conjectures or real-life examples) and at least ideas which have been successful so far and should be further explored (in Singapore).

If we divide the work:
1) Intro and Conclusion to Jami
2) Physical Spaces / (Collaborative Efforts e.g. with Schools or Libraries) - Me
- including student ambassodors
3) Online Spaces/ Digital, Website, Social Media, Mobile technologies - Mra? (Is it ok if you handle this part?)
- Participatory social media is very useful - e.g. kids giving comments on how much they enjoyed that particular event/activity so as to encourage other kids to sign up, either through tweets, social bookmarking (e.g. Delicious), blogs,or even websites that allow ratings.


Other issues:
  • Remember the focus is on kids. We must start them young. (Although I would say the focus is on Families too).
  • Would controversy draw in the crowds? This may apply to young adults or adults but not so much children right? Parents will be too afraid for their children.
  • Where then do we draw the line - what is acceptable for children, what is not? Nudity, violence.... the censorship issue comes into play.
  • Information overload - again how much outreach is too much
  • How to make the study/learning of art valuable to a child's wellbeing? Can parents or teachers buy into the value of art
  • Lastly, the balance between entertaining and educational in the programmes offered...

All the above points can be mentioned in the intro or conclusion or inbetween

I have already uploaded a number of articles in the Art and Music Folder in Dropbox for your reference.

Thanks and regards
Stephanie




outline - 3 October 2011
how an arts museum in Singapore can promote the appreciation of arts or music among the people in Singapore
Abstract
Keywords
Introduction –
- current status of art awareness/involvement
- lack of heartware not hardware
- some examples of the lack of participation/awareness in recent art events
- Why the lack of interest ? What are the key reasons?
- Why should we bother? Why should the government/society care? [importance of arts]
- What has been done so far in terms of innovative outreach activities? What are the positive outcomes? What ideas from singapore can be further explored? [can be categorised according to physical and digital too – either mention separately or mention together with other ideas overseas below?]
Main – Solutions: Outreach (international) give actual concrete examples to support point
- Physical spac
  • Inside the museum or gallery itself
  • In other public spaces
- Digital spaces
  • Website / emails - What kinds of information should it put up on its websites?
  • Using social media
  • mobile technology
- [Collaborative spaces – work with schools? This can be woven into physical or digital too]

Conclusion:
still depends on people – unless their attitudes change, if the heartware is not stirred then cannot force them to appreciate – perhaps societal attitudes towards art much change first



Websites

http://biotechnics.org
http://www2.tate.org.uk/imap/
http://www.trendhunter.com/slideshow/innovative-art-museums

Articles



Time_to_inject_critical_bent_and_creativity_.DOC
Time_for_museum_to_dig_deeper_It's_attracti.DOC
Reach_out_and_touch_Arts_outreach_projects_.DOC
Play_Me,_I'm_Yours_Engaging_public_in_arts_.DOC
Making_museums_sexy_Singapore_Art_Museum_di.DOC
Hello_heartland_It's_free_and_it's_heading_.DOC
Get_in_touch_with_the_arts_with_apps_The_Str.DOC
ERP_gantries_as_art_icon_Why_not_The_Strait.DOC
Call_for_free_entry_to_public_museums_for_al.DOC
Art_tour_goes_on_the_rails_A_guided_walking.DOC
Art_attack_in_malls_With_some_creativity,_r.DOC